Day 110/5 (Sat)
Arrival & Shopping District
Maple Tree House
✓ Verified단풍나무집
Premium Korean BBQ restaurant in Itaewon known for high-quality hanwoo beef and excellent side dishes.
Tip Try the LA galbi or bulgogi set. Reservations recommended on weekends. Staff will grill the meat for you.
🔄 Alternative Suggestions (1)
Popular BBQ spot near Myeongdong specializing in pork belly and marinated galbi.
Alternatives
Popular BBQ spot near Myeongdong specializing in pork belly and marinated galbi.
Myeongdong Shopping Street
Bustling shopping district with countless Korean skincare and cosmetics stores including Innisfree, Etude House, and Nature Republic.
Tip Download Naver Map for easier navigation. Most stores offer tax refund for tourists. Visit multiple Tony Moly and Olive Young locations for best skincare deals.
🔄 Alternative Suggestions (1)
Trendy shopping area with affordable fashion and beauty stores popular with locals.
Alternatives
Trendy shopping area with affordable fashion and beauty stores popular with locals.
Namdaemun Market Night Stalls
Korea's oldest market with diverse street food including bindaetteok (mung bean pancakes) and kalguksu.
Tip Try the cheese-covered lobster and Korean-style corndogs. Bring cash for street vendors. Peak time is 7-9 PM.
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Day 210/6 (Sun)
K-pop Culture & Entertainment
SM Entertainment Coex Artium
SM artists showcase with hologram theater, photo zones, and exclusive NCT, aespa, and EXO merchandise.
Tip Book tickets online in advance at https://ibighit.com/hybe-insight/. The rooftop has great city views. Take Line 6 to Itaewon Station Exit 2.
Jungsik
✓ Verified정식당
Two Michelin-starred modern Korean cuisine featuring innovative dishes like octopus with gochujang and dry-aged beef.
Tip Lunch course is more affordable than dinner. Reservations required via Catch Table app or phone. Located in Gangnam.
🔄 Alternative Suggestions (1)
Premium Korean BBQ in Itaewon with high-quality hanwoo beef and modern atmosphere.
Alternatives
Premium Korean BBQ in Itaewon with high-quality hanwoo beef and modern atmosphere.
Gangnam COEX Mall & Starfield Library
코엑스몰 & 별마당도서관
Asia's largest underground mall with the iconic Starfield Library featuring floor-to-ceiling bookshelves perfect for Instagram photos.
Tip The library is free to enter and open until 10 PM. Visit SM Town store and K-pop merchandise shops inside. Take Line 2 to Samseong Station.
🔄 Alternative Suggestions (1)
Luxury shopping mall with observation deck offering panoramic Seoul views from Seoul Sky.
Alternatives
Luxury shopping mall with observation deck offering panoramic Seoul views from Seoul Sky.
Bornga
✓ Verified본가
Renowned Korean BBQ chain serving premium marinated pork belly and beef with unlimited banchan (side dishes).
Tip The Gangnam location is spacious. Try the marinated pork galbi. Staff will grill the meat for you. Arrive before 6:30 PM to avoid long waits.
🔄 Alternative Suggestions (1)
Historic yukhoe (Korean beef tartare) and bulgogi restaurant operating since 1962.
Alternatives
Historic yukhoe (Korean beef tartare) and bulgogi restaurant operating since 1962.
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Day 310/7 (Mon)
Youth Culture & Street Eats
Hongdae Shopping Street & Free Market
홍대 거리
Youthful neighborhood near Hongik University with indie fashion stores, K-pop merchandise, street performances, and weekend free market.
Tip Take Line 2 to Hongik University Station Exit 9. Weekend free market (Sat-Sun 1-6 PM) has handmade crafts and art. Many photo-worthy murals and street art.
🔄 Alternative Suggestions (1)
Trendy shopping complex made of blue shipping containers with fashion boutiques and rooftop cafes.
Alternatives
Trendy shopping complex made of blue shipping containers with fashion boutiques and rooftop cafes.
Yoogane
✓ Verified유가네
Popular chain specializing in spicy dakgalbi (stir-fried chicken) served with melted cheese and fried rice.
Tip Located throughout Hongdae. Order the cheese dakgalbi set for two. Staff will cook it tableside. Spice level is adjustable.
🔄 Alternative Suggestions (1)
Famous for jokbal (braised pig's trotters) with soybean paste wraps and kimchi.
Alternatives
Famous for jokbal (braised pig's trotters) with soybean paste wraps and kimchi.
Kakao Friends Hongdae Flagship Store
Multi-story store featuring Kakao character merchandise, photo zones, and a themed cafe with character-shaped desserts.
Tip Great for Instagram photos with giant character statues. Second floor has exclusive Hongdae merchandise. Can get crowded on weekends.
🔄 Alternative Suggestions (1)
Flagship store with BT21 merchandise, photo zones, and cafe serving character-themed desserts.
Alternatives
Flagship store with BT21 merchandise, photo zones, and cafe serving character-themed desserts.
Seongsu-dong Cafe Street
성수동 카페거리
Brooklyn-inspired neighborhood with industrial-chic cafes, vintage shops, and Instagram-worthy photo spots in converted factories.
Tip Take Line 2 to Seongsu Station. Visit Daelim Warehouse (cafe in old factory) and Onion Seongsu for pastries. Minimal crowds on weekdays.
🔄 Alternative Suggestions (1)
Traditional hanok houses converted into trendy cafes, restaurants, and boutiques with vintage charm.
Alternatives
Traditional hanok houses converted into trendy cafes, restaurants, and boutiques with vintage charm.
Gwangjang Market Food Alley
✓ Verified광장시장
Historic market famous for bindaetteok (mung bean pancakes), mayak gimbap (mini seaweed rice rolls), and yukhoe (beef tartare).
Tip Take Line 1 to Jongno 5-ga Station Exit 8. Try multiple stalls. Order bindaetteok with makgeolli (rice wine). Cash only. Open until late evening.
🔄 Alternative Suggestions (1)
Unique market where you buy old Korean coins and exchange them for various dishes to create your own lunchbox.
Alternatives
Unique market where you buy old Korean coins and exchange them for various dishes to create your own lunchbox.
🏨 Need a hotel for Day 3?
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Day 410/8 (Tue)
Shopping & Street Food Day
🔄 Alternative Suggestions (1)
Riverside parks with night views and Banpo Bridge Rainbow Fountain.
Alternatives
Riverside parks with night views and Banpo Bridge Rainbow Fountain.
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Day 510/9 (Wed)
K-pop & Beauty District
Noksapyeong Haebangchon Area
✓ Verified녹사평 해방촌
Trendy hillside neighborhood with fusion cafes and unique brunch spots.
Tip Line 6 to Noksapyeong Station, Exit 2. Try Cali Kitchen for California-Korean fusion or Le Saint-Ex for French-style sandwiches.
🔄 Alternative Suggestions (1)
Famous ginseng chicken soup restaurant near Gyeongbokgung.
Alternatives
Famous ginseng chicken soup restaurant near Gyeongbokgung.
Samwon Garden
✓ Verified삼원가든
Legendary Korean BBQ restaurant with traditional garden setting and top-grade hanwoo beef.
Tip Located in Apgujeong, 10 min taxi from Rodeo Street. Reservations strongly recommended. Try the galbi and bulgogi sets.
🔄 Alternative Suggestions (1)
Owned by Korean comedian Haha, serving quality BBQ at reasonable prices.
Alternatives
Owned by Korean comedian Haha, serving quality BBQ at reasonable prices.
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Day 610/10 (Thu)
Last Day Shopping & Departure
🔄 Alternative Suggestions (1)
Large urban park with deer, butterfly conservatory, and walking paths.
Alternatives
Large urban park with deer, butterfly conservatory, and walking paths.
🔄 Alternative Suggestions (1)
Amorepacific's beauty store with full range of Korean skincare brands.
Alternatives
Amorepacific's beauty store with full range of Korean skincare brands.
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